What is Digital and Social Media Marketing(DSMM)?
Digital and social media marketing are essential components of modern-day business strategies aimed at reaching and engaging with target audiences online.
Digital Marketing encompasses all online efforts to promote a brand, product, or service through various digital channels such as websites, search engines, email, mobile apps, and social media platforms. It involves tactics like search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, and more.
Social Media Marketing (SMM) focuses specifically on leveraging social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to connect with audiences, build brand awareness, drive website traffic, and generate leads or sales. It involves creating and sharing engaging content, interacting with followers, running targeted advertising campaigns, and analyzing metrics to optimize performance.
Digital and social media marketing AKTU KOE 094 Syllabus:
Unit 1: Introduction to Digital Marketing
The new digital world: Trends driving shifts from traditional to digital marketing practices, The modern digital consumer and their digital journey, Marketing strategies for the digital world: Latest practices
Unit 2: Social Media Marketing
Introduction to Blogging: Creating a blog post for your project, Content planning and writing, Introduction to social media platforms: Facebook, Twitter, Google +, LinkedIn, YouTube, Instagram, and Pinterest, Channel advertising and campaigns on social media platforms
Unit 3: Acquiring & Engaging Users through Digital Channels
Understanding the relationship between content and branding and its impact on sales, Search engine marketing (SEM), Mobile marketing, Video marketing, Social media marketing, Marketing gamification, Online campaign management, Using marketing analytic tools to segment, target, and position, Overview of search engine optimization (SEO)
Unit 4: Designing Organization for Digital Success
Digital transformation, Digital leadership principles, Online PR and reputation management, ROI of digital strategies, How digital marketing adds value to business, Evaluating cost effectiveness of digital strategies
Unit 5: Digital Innovation and Trends
The contemporary digital revolution, Digital transformation framework, Security and privatization issues with digital marketing, Understanding trends in digital marketing: Indian and global context, Online communities and co-creation.
Download Unit 1 Notes
Download Unit 1,2,3,4,5 Notes